About
Pyrce is a creative director and copywriter with 10+ years at multinational and 4As agencies, such as GREY, JWT, DDB, TBWA, Leo Burnett and Cheil. She has worked across FMCG, health & beauty, and banking. As a Creative Director, she led integrated campaigns from concept to production. In recent years, she has freelanced on new business pitches for agencies across different brands.
She also founded Scalptures™, a wellness brand she built entirely herself, , from web development to photography, content and creative strategy. It was voted Top 5 Natural & Organic Products in the "Readers' Choice Awards 2026", within six months of launch.
A copy-base creative with an MA in Fine Arts, she thinks in words and pictures, and she writes in Cantonese, fluent in English and Mandarin.
Art Exhibitions
勤美術館 CMP INSPIRATION, Taiwan
"2026 Everyday Art"
The Gallery George, B.C. Canada
"'Cultural Crawl Meets The Gallery George"
Yrellag Gallery
"MAKE IT TILL YOU FAIL IT!"
CCCD, JCCAC
"CHARACTER FOLD"
WURE AREA - "PROJECT(ORIGINAL)"
10 Chancery Lane Gallery - "HKFORWORD 23"
Master of Arts in Fine Arts Graduation Exhibition 2023 - “5354”
Master of Arts in Fine Arts Year One Exhibition 2022 - “ ≥3.8Mbps”
Awards
Kam Fan Awards 2013 - Mobile Marketing (Bronze)
Young Spikes Asia Competition 2013 (Competitor)
Long Xi Creative Awards 2013 - Social Enterprise Campaign
HK4As Young Creative Competition 2012 (Gold Winner)
Kam Fan Awards 2012 - Radio Campaign (Silver)
Kam Fan Awards 2012 - Radio Single (Silver, Silver, Bronze)
Long Xi NOVA Young Creative Competition 2012 (Competitor)
Kam Fan Awards 2012 - Media Creative Innovation (Bronze)
Kam Fan Awards 2012 - Outdoor Field Marketing (Bronze)