About
Pyrce founded FMCA in 2021. She is a seasoned advertising creative, bringing a wealth of experience and a unique perspective to every project.
Her background is in creative ideation and copywriting at multinational and 4As agencies — JWT, DDB, TBWA, LB, GREY, Ogilvy (Beijing) — across transnational and local clients including PepsiCo (Quaker, Frito-Lay, Gatorade, Pepsi), Nissin Foods, GNC, Nin Jiom, Estee Lauder, Mannings, Adidas, Uber, Bank of China, China Life Insurance and more. She understands branding at a campaign level, not just content level.
In recent years she's gone hands-on, and also founding Scalptures™, a wellness brand built entirely from scratch — Generative AI, web app development, photography, design, short-form video, website, and social content, independently. Voted Top 5 in Natural & Organic Products, Readers' Choice Awards 2026.
If you're a brand looking for that combination of senior creative thinking, and execution without full agency overhead, let's talk.
Art Exhibitions
勤美術館 CMP INSPIRATION, Taiwan
"2026 Everyday Art"
The Gallery George, B.C. Canada
"'Cultural Crawl Meets The Gallery George"
Yrellag Gallery
"MAKE IT TILL YOU FAIL IT!"
CCCD, JCCAC
"CHARACTER FOLD"
WURE AREA - "PROJECT(ORIGINAL)"
10 Chancery Lane Gallery - "HKFORWORD 23"
Master of Arts in Fine Arts Graduation Exhibition 2023 - “5354”
Master of Arts in Fine Arts Year One Exhibition 2022 - “ ≥3.8Mbps”
Awards
Kam Fan Awards 2013 - Mobile Marketing (Bronze)
Young Spikes Asia Competition 2013 (Competitor)
Long Xi Creative Awards 2013 - Social Enterprise Campaign
HK4As Young Creative Competition 2012 (Gold Winner)
Kam Fan Awards 2012 - Radio Campaign (Silver)
Kam Fan Awards 2012 - Radio Single (Silver, Silver, Bronze)
Long Xi NOVA Young Creative Competition 2012 (Competitor)
Kam Fan Awards 2012 - Media Creative Innovation (Bronze)
Kam Fan Awards 2012 - Outdoor Field Marketing (Bronze)